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Cowley College Conducts 99th Commencement

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Cowley College Conducts 99th Commencement

A total of 216 students participated in Cowley College’s 99th Commencement exercises Saturday inside W.S. Scott Auditorium, according to a news release from Cowley Monday. Along with the conferring of degrees, Glen and Lisa Virden were named the recipients of Cowley’s Outstanding Tiger Alumni Award. Glen... Read More.

Southwestern College Announces Selection Of 20th President

The Southwestern College Board of Trustees has announced the selection of Dr. Elizabeth Frombgen as the college’s 20th President, according to a news release from SC. Frombgen, a political scientist, professor, and administrator with more than 20 years of experience in higher education, will succeed... Read More.

Beware the Local Advertising Agency

If your business does a fair amount of advertising, chances are you will be approached by a local advertising agency promising to handle your advertising for you.  Their sales pitch is appealing— “You don’t have time to handle your advertising, so let us handle... Read More.

If Your Doors Are Open, You Should Be Advertising

Many business owners think they only need to advertise when having a sale.  However, according to Michael Corbett, author of “The 33 Ruthless Rules of Local Advertising”, there are five indisputable reasons for businesses  to advertise all the time. 1)  People shop all the time. ... Read More.

Don’t Spread Your Advertising Too Thin

There is a word that describes people who have succumbed to the popular, alluring, seductive notion that “the more people you reach with your ad, the better chance you have of growing.“  The word is “scammed.“ Local advertisers may buy TV, radio, newspaper, bus benches... Read More.

What Happens When You Stop Advertising?

Have you ever watched a train begin to move?  The engine fires up and the train begins to move forward, slowly at first, then faster and faster until it reaches full speed. If you were to disconnect the engine while the train was moving at... Read More.